On June 15th, we will attend the first Workshop on Digital Innovation in Retail 2022 that aims to spread knowledge about the opportunities and impacts that digital technologies have on businesses, public administrations and citizens. This is done through interpretative models based on solid empirical evidence and independent, pre-competitive and long-lasting comparison spaces that aggregate the demand and supply of Digital Innovation in Italy.
The solutions and platforms proposed by Symphonie are:
Online market exploration and monitoring platform to understand the dynamics of brand pricing and positioning compared to its reseller partners and competitors on ecommerce sites and marketplaces.
Territory potential calculation algorithm
It is a Solution to guide commercial strategies in the territory, such as network development or performance analysis of existing stores, by enriching the target customer profile provided by the brand with external data sources (Google Analytics, Google Maps, Istat, credit card transacted, etc.).
Advanced Video Intelligence Platform
The platform analyzes customer behavior in the store by calculating the number of customers, ethnographic profile, typical routes, hotspots thanks to the setup of fully privacy-compliant advanced video cameras. It also correlates this data with purchase ones, making it possible to understand the connection between the customer’s profile, his or her in-store behavior, and the likelihood that he or she will or will not buy.
Platform that enables companies’ marketing to create contests, games and quizzes that can be activated in store, online or during live events. This activity supporta lead generation and brand awareness by enriching the profile of customers and prospects.
Solution that enables maximum exploitation of the Whatsapp channel through dedicated APIs, allowing customer caring, sending promo messages and enabling Remote Sales Assistant models, where store clerks are put in touch with the customer to show products and finalize the sale via Whatsapp.
Omnichannel Loyalty platform that manages the accumulation of reward points and badges on physical or digital cards, where these are collected either as a result of purchases or based on non-transactional behaviors (downloading an app, participating in a contest, sharing a piece of content on social media, etc.)